100 million customers across MG's parent automotive operations: what the manufacturer's own release says

MG Motor UK's media centre carries a release, read on capture on October 21, 2026, stating that MG is "celebrating another major milestone in its 100+ year history", namely that its parent automotive operations have surpassed 100 million customers worldwide. The company frames this against its history as a British sports car marque founded in 1924, now describing itself as one of the world's fastest-growing automotive brands.

It is worth being precise about what this figure is. According to the release, the 100 million count applies to the parent automotive operations overall, not to a single brand, model or market, and it is a manufacturer's own statement rather than the figure of any independent registry. Readers should treat it as the company's account of its own scale.

The London handover

To mark the milestone, the release describes a ceremony at the company's headquarters in London, where William Wang, Managing Director of MG Motor UK and Europe, handed over the key of an MG4 EV Urban to the group's 100,000,001st customer, Natalia Nobes. The release says Nobes comes from a multi-generation family of MG fans, with a grandfather's classic MG as the starting point.

Nobes is quoted at the ceremony describing her connection to the brand: "As a child, I would sit in my grandfather’s MGB and imagine what it might be like to drive one, and it is a memory that has stayed with me ever since." The car handed over is described in the release as the all-new MG4 EV Urban, "a spacious hatchback built for city life".

What the executives said

William Wang described the milestone as "A testament to the trust that drivers around the world have placed in MG – a brand built on British heritage, shaped by decades of innovation, and now powered by some of the most advanced technology available." In a second quoted passage he called the achievement "far more than a number", pointing to what MG presents as the human stories behind it.

In a concluding quote, Wang thanked "the more than 100 million customers who have placed their trust in our products" and spoke to a commitment to "that founding spirit". Management statements of this kind are the company speaking about itself; they set out how MG wishes to present the milestone and carry no independent measurement with them.

How to read the release yourself

The release appears on MG Motor UK's media centre, alongside a downloadable document of the same announcement and photo galleries credited as free for editorial use. The page also carries the company's UK footer details: MG Motor UK Ltd, registered in England and Wales under company number 05779958, with a registered office in Longbridge, Birmingham.

A note on limits: the customer count, its scope and the framing of the brand's growth all come from MG itself, and this report does not independently verify them. No driving impression, measurement of ours or reliability verdict sits behind this piece, and the prices and model list shown around the release on the page reflect MG's UK site at the time it was read and may change.

To check the result, go to mg.co.uk, open the Media Centre, and read the release titled "MG celebrates landmark 100 millionth+ customer milestone across its parent automotive operations" for yourself; the downloadable document on the same page repeats the announcement. Quote passages directly from that page when passing the figures on, and note the date you read them, because media centre pages can be updated or removed over time.